Hicks accepts alumni award, shares career advice

Dan Hicks answered questions from students ranging from setting career goals to sexism in the sports journalism industry.

More than three dozen students and faculty packed the School of Journalism’s reading room Feb. 21 to learn how a guy whose days taking Law of the Press and RPA propelled him to a career covering pro football, the Professional Golf Association and Olympic events around the globe.

Dan Hicks ’84, the lead golf announcer for NBC Sports, chatted with students about his career and UA memories while in Tucson to cover the Accenture Match Play Golf Tournament. The 2013 season is Hicks’ 14th as host of NBC’s Emmy Award-winning golf coverage. Hicks calls much of the action for the PGA TOUR, and handles coverage of both the Summer and Winter Olympics. Beginning in fall 2013, Hicks also will be calling the Notre Dame football games televised on NBC.

Prior to joining NBC, Hicks had been a sports anchor at CNN and Tucson’s KVOA-TV. As a student he wrote for the Arizona Daily Wildcat and announced several intercollegiate sports, including baseball and women’s basketball.

Hicks believes the future is bright for students wanting to go into broadcast journalism. “I think there’s more opportunities in broadcast and media than when I went into the business. When I was coming up it was three network stations in each market … now there’s cable and all sorts of different opportunities.”

Hicks said students need to laser focus their goals, then ask “lots of questions” of those higher up the career ladder.

“What’s your passion? What makes you happy? You gotta figure out what you want to do,” Hicks said. “Is it a producer, a writer, being in front of the camera? Then you have to say, ‘How am I going to go about doing this?’”

Published Date: 

02/28/2013 - 8:29am